Calls and form submissions tracked
Maintained with strict medical compliance
Consistent weekly patient enquiries
A new Google Ads account with strict medical keyword restrictions, low search volume, and a limited budget. Yet we achieved 95 conversions in only 45 days.
Client Overview: KMW Podiatry
Industry: Healthcare
Location: Australia
Goal: Generate consistent podiatry bookings through Google Ads.
KMW Podiatry reached out with no previous Google Ads history and needed a reliable way to drive patient appointments. They were limited by medical ad policies and a very low keyword pool. Our goal was to build performance from zero without risking wasted spend.
The project began with several hard limitations:
These conditions required a controlled, strategic approach.
Since the account was new and had low keyword volume, we started with a traffic objective. This helped Google learn the right audience and collected early signals without wasting budget.
We identified around 10 to 15 keywords that were both effective and policy compliant. This prevented ad disapprovals and kept the account safe.
We controlled spend through:
We set up GTM, enhanced conversions, and call tracking. We also improved page speed and simplified the booking flow to lift conversions.
Data summary
918 clicks95 conversionsAvg CPC 1.97Estimated CPA 18 to 22Conversion rate 10.3 percentSpend 1.8KStable, consistent weekly bookingsThe most important part is that every ad remained fully compliant throughout the campaign.
This campaign worked because we focused on building clean signals first, controlled budget tightly, avoided risky medical keywords, and structured the account around real user intent. By warming the account with traffic campaigns, we gave Google enough data to identify high quality users without overspending.
The clinic saw a clear increase in new patient enquiries, especially around heel pain, foot pain, and general podiatry visits. The combination of fast load times, compliant ads, and tight geographic targeting resulted in a steady flow of bookings.
This project proves that even in restricted medical niches with low search volume and strict policies, a structured approach can still turn a new account into a reliable lead engine.
If you want the same level of clarity and performance for your business, I’m here to help. Share your website or current setup and I’ll walk you through the exact steps to improve your results. It’s a quick conversation that can save you time, money, and a lot of guesswork.
A new Google Ads account with strict medical keyword restrictions, low search volume, and a limited budget. Yet we achieved 95 conversions in only 45 days.
Client Overview: KMW Podiatry
Industry: Healthcare
Location: Australia
Goal: Generate consistent podiatry bookings through Google Ads.
KMW Podiatry reached out with no previous Google Ads history and needed a reliable way to drive patient appointments. They were limited by medical ad policies and a very low keyword pool. Our goal was to build performance from zero without risking wasted spend.
The project began with several hard limitations:
These conditions required a controlled, strategic approach.
Since the account was new and had low keyword volume, we started with a traffic objective. This helped Google learn the right audience and collected early signals without wasting budget.
We identified around 10 to 15 keywords that were both effective and policy compliant. This prevented ad disapprovals and kept the account safe.
We controlled spend through:
We set up GTM, enhanced conversions, and call tracking. We also improved page speed and simplified the booking flow to lift conversions.
Data summary
918 clicks95 conversionsAvg CPC 1.97Estimated CPA 18 to 22Conversion rate 10.3 percentSpend 1.8KStable, consistent weekly bookingsThe most important part is that every ad remained fully compliant throughout the campaign.
This campaign worked because we focused on building clean signals first, controlled budget tightly, avoided risky medical keywords, and structured the account around real user intent. By warming the account with traffic campaigns, we gave Google enough data to identify high quality users without overspending.
The clinic saw a clear increase in new patient enquiries, especially around heel pain, foot pain, and general podiatry visits. The combination of fast load times, compliant ads, and tight geographic targeting resulted in a steady flow of bookings.
This project proves that even in restricted medical niches with low search volume and strict policies, a structured approach can still turn a new account into a reliable lead engine.
If you want the same level of clarity and performance for your business, I’m here to help. Share your website or current setup and I’ll walk you through the exact steps to improve your results. It’s a quick conversation that can save you time, money, and a lot of guesswork.