Let me tell you about Royal Planet Tourism—a travel and tourism business based in Dubai that has been around for a while. By the time they approached me, their Google Ads account was well-established, but that wasn’t necessarily a good thing. You see, they had been running ads for quite some time, but they were stuck. It felt like their campaigns had plateaued. The leads weren’t coming in fast enough, the costs were creeping up, and the conversions? Let’s just say they weren’t where anyone wanted them to be.
They needed a fresh perspective—someone to breathe new life into their existing strategy. That’s when I stepped in.
The Challenge: An Account That Had Seen Better Days
When I first looked at their account, I noticed something right away: it was a classic case of an old campaign that had lost its momentum. The ads were live, sure, but they weren’t doing much. The CPC (Cost per Click) was higher than it should have been, and the conversion rate just wasn’t where it needed to be. Worst of all? The Cost per Conversion was climbing steadily, eating into their profit margins.
Despite having a history of running ads, they weren’t seeing the returns they once did. It was time for a change.
The Plan: A Fresh Strategy for a Stagnant Account
The first thing I did was dig deep into their campaign history. I knew that this wasn’t a case of starting from scratch; rather, it was about taking what was already there and making it work smarter. I took the learnings from the successful Desert Bookings campaign I had previously run and decided to replicate parts of that strategy here—but with some important tweaks.
Here’s the plan I laid out:
- Keyword Optimization: I shifted their focus towards high-volume keywords with medium to low competition. With an older account, they had been targeting keywords that were overly competitive, which was driving up costs unnecessarily.
- Ad Copy Overhaul: The existing ad copy had gone stale. I rewrote their ads, focusing on strong calls to action, clear value propositions, and offers that made people want to click. The messaging needed to reflect why Royal Planet Tourism was different from everyone else.
- Strategic Scaling: Since they already had a running account, I didn’t need to start small. Instead, I scaled their daily budget to take advantage of their already established market presence. I made sure we were bidding effectively, especially in Dubai and Sharjah, where most of their potential customers were.
The Results: Bringing Life Back to an Old Campaign
So, how did it go? Well, let’s just say this old account wasn’t too old to learn new tricks. The results were better than even I had expected:
- Average CPC dropped to AED 4.19—meaning we were paying less for every single click, stretching their budget further than before.
- Cost per Conversion was slashed to AED 49.01, a huge improvement compared to what they had been dealing with previously.
- The CTR (Click-Through Rate) climbed to 7.31%, showing that the new ad copy was resonating with their target audience.
- And finally, conversions shot up to 3.25K, proving that the tweaks I made to the keywords, targeting, and ad copy were driving real results.
Reflecting Back: From Old and Stale to New and Thriving
This wasn’t a simple case of setting up a new campaign and watching it grow. Royal Planet Tourism had been running ads for years, but sometimes, even the most seasoned accounts need a fresh perspective. By focusing on smarter keyword targeting, refreshing the ad copy, and scaling the campaign strategically, I was able to turn things around for them.
An older account doesn’t have to mean old results—and this is proof. With the right strategy, any campaign can be revived and thrive once again.
